Per Jaldung, Chairman, European Casino Association chats with Peter White, Publisher of Casino Life Magazine
Can you provide details on the measures the ECA has taken to assist its members during Covid crisis?
Unquestionably, the Covid crisis found us all unprepared. Faced with such an unpredictable situation, no one initially knew how to deal with a precarious present and an uncertain future, with the only certainty that the crisis would harshly impact the licensed land-based casino industry. In response, we mustered the full resources of the association and its members.
The ECA began by exploiting the potential of its international reach and consolidated itself as a hub for the exchange of information and know-how. Members actively discussed the local difficulties they faced within their countries. Social media groups were created, round tables and webinars were organised. The Secretariat developed and shared a hygiene handbook with best practices based on members’ experiences.
Members exchanged helpful measures to be adopted within their casinos and discussed how to negotiate the reopening of locations with their respective governments. We also supported our members in gathering information through ad-hoc surveys and virtual networking. At the same time, we have been promoting casinos as safe places where trained staff are happy to work and deliver the best entertainment experience to guests. We used social media to inform members of the measures in place, gaining excellent media exposure at the European level.
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Read more of the interview here on the Casino Life site at: https://www.casinolifemagazine.com/article/european-casino-association-shared-mission
